The 6th Sense

Design with color

Pantone
Digital Product

The Challenge

EMPOWERING THE NEXT GENERATION OF CREATORS

How does an iconic brand like Pantone start to empower the next generation of creators and makers? The Opportunity: to unlock each designer’s potential through the power of Pantone. But the answer, however, is anything but simple. The path requires Pantone to move from being a color provider to a software company as it translates its full suite of products and services to digital platforms and devices.

The Solution

Introducing: Pantone Studio

Pantone Studio is all about color. Selecting libraries, exploring swatches, building and sharing palettes from fan-decks and images alike.

Pantone Studio features content that will drive the creation of new ideas and give users a peek into the pantone universe: pantone color institute trends & forecasting, profiles on leading artists, color of the year, imagery from pantone canvas. Pantone Studio features content that will drive the creation of new ideas and give users a peek into the pantone universe: pantone color institute trends & forecasting, profiles on leading artists, color of the year, imagery from pantone canvas.

We also know that each design discipline (fashion, interior, graphic, web, product, etc.) will dictate a designer’s needs, which will also vary by experience level and device. Pantone Studio is developed to serve a wide-ranging audience who will use it in diverse ways.

We heard from that collaboration and seamless integration into adobe tools are critical. We thought about what else designers need as part of their fundamental workspace. In order to reach 3.7m digital designers, the pantone app had to do more than deliver a library of colors. It had to build utility that will redefine their design process by infusing color consideration into their projects and allowing for collaboration throughout.

The opportunity led us to layer in content that would amplify and inspire in ways that are custom to each designer’s unique process.

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