The 6th Sense
jetBlue True Blue

TrueBlue for JetBlue.

Flying with America’s most-loved airline is now more rewarding than ever. Meet TrueBlue, the new loyalty program we recently launched with our partners at JetBlue. By leveraging deep consumer insights and feedback from actual customers, we were able to tailor a highly-personalized experience for flyers providing them with an easy to use utility for managing their rewards and travel data.

Just like all of JetBlue’s digital tools, the new TrueBlue only surfaces information that’s relevant to you, simply and intuitively. Managing your account is even easier with activity cards, points trackers and reward meters. Each of your activities is broken down point-by-point, so you can quickly see your milestones and when you’ll get your next ‘Mosaic’ or ‘Go Long’ bonus to fly even further.

TrueBlue participants can now also make wishlists to plan for and track against how many points they’ll need to go on that next vacation or even that dream trip.


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