Sharp USA appoints Rokkan social agency of record.
ROKKAN is very proud to announce that Sharp USA has selected us as their first-ever Social Agency of Record. We’ll be working with the brand to create, implement, and measure socially based campaigns and initiatives across a variety of platforms. Doug Kearn, Sharp’s director of digital marketing told Ad Age: “We liked their strategic direction and creativity and we think it fits our brand.”
NEW YORK, NY NOVEMBER 15, 2012— ROKKAN, The Digital Agency, is pleased to announce it has been selected by Sharp USA as the company’s social Agency of Record (AOR). Working with the consumer electronics leader, the agency will be responsible for the brand’s social strategy and execution including the concepting, management, and measurement of socially based campaigns and platforms.