NEW YORK, March 28, 2011 /PRNewswire/ —Rokkan announced today that it has been named digital agency of record for Stolichnaya Vodka, which is owned by SPI Group and distributed by William Grant & Sons in the U.S. Rokkan will provide full digital services, strategizing and executing digital communications for the Stoli brand in the U.S. and its global markets.
“In the pitch process, Rokkan clearly demonstrated that it understands the core of our brand’s image and attitude,” said Marco Ferrari, Chief Marketing Officer of SPI. “While they presented a fresh new way to portray Stoli in our marketing communications, they retained the edge, wit and sophistication that has come to characterize the brand through the years.”
“We were really impressed with the ideas Rokkan presented across all digital platforms and are confident that these concepts will connect with our target audience to support our ambitious objectives for the brand,” said Jaime Gorman of Stoli.
“Stoli is a highly innovative and historic brand in the spirits industry,” said John Noe Partner and CEO of Rokkan. “We are absolutely thrilled about our new partnership and can’t wait to get started,” said Noe.
Rokkan’s first work for Stoli is expected before the end of spring.
Stolichnaya is a premium vodka, known for its award winning flavor, impeccable clarity and sleek, sensual undertones. Long considered a trailblazer in the vodka industry, Stolichnaya is a brand constantly on the verge. Stolichnaya was the first imported Russian vodka, the first to launch flavored line extensions and one of the first to debut a super-premium offering. The Stolichnaya portfolio includes Stolichnaya Red, Stolichnaya Blue, the super-premium Stolichnaya Gold and the ultra-premium elit by Stolichnaya. Stolichnaya’s naturally flavored vodka portfolio currently includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi, Gala Applik, White Pomegranik and Wild Cherri. For more information visit www.stoli.com.