Ford announces new interactive reality web series: Escape Routes
Ford is teaming up once more with Emmy-award-winning reality producers to create the ultimate interactive reality Web series: Escape Routes.
TDI, Rokkan, and Profiles embark on the second season of last year’s Ford Focus Rally, where viewers at home were able to follow and affect the outcome of six teams as they traveled across the country competing in extreme, real-life challenges. Escape Routes, due to launch later this year, will feature the 2013 Ford Escape and a completely re-imagined level of social interaction, gaming, live streaming video, and more.
We’re currently looking for an elite crop of drivers—teams of two with a strong presence on the Web and a hunger for adventure—to take the wheel of the all-new Ford Escape. Besides an epic experience and a spot in the limelight, you’ll be competing for cash and prizes for the friends, fans and followers that help you on your way to the finish line.