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HOW Award

HOW Promotion Design Awards.

Rokkan Named Merit Winner in How Promotion Design Awards

Project selected as one of 101 winning designs from top agencies.

[Cincinnati]— “It’s All Been Training,” a campaign developed by Rokkan for Tough Mudder’s first ever global advertising campaign, was chosen as a Merit winner in the most recent HOW Promotion & Marketing Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

HOW’s editorial and design team, along with Breakaway’s Chief Creative Officer Scott Maney, Designlore’s Laurie Churchman, and The Davis Group’s Principal Douglas Davis, evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (e.g., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals.

Winning Merit in the Client Promotions category, the “It’s All Been Training” campaign films draw a connection between childhood and the Tough Mudder experience. As a kid you’re invincible. You believe that nothing can stop you because you know no boundaries. You haven’t learned from your mistakes because you’re still making them, and you feel anything is possible. As we enter adulthood the weight of responsibility is can blunt our desire for daring challenges. Yet we still live with an innate desire to break free and escape from it all.

Project title:
It’s All Been Training


Creative team:
John Noe, CEO
Brian Carley, CCO
Joe Tao, Chief Delivery Officer
Sean Miller, Chief Strategy Officer
Matt Garcia, SVP, Client Partnership
Bill Carlson, Creative Director
Billy Veasey, Creative Director
Ariel Hammer, Senior Art Director
Justin Han, Senior Copywriter
Zack Stoller, Account Supervisor
Rondell Wescott, Senior Producer
Rebecca Matteson, Senior Producer
Rafael Ramirez, Strategist

All Merit winners will be featured in the Fall 2016 issue of HOW magazine and will be spotlighted on

About HOW

Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning design magazine, but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books (available at and more. Whether you work for a design firm, for an in-house creative department or for yourself, it’s our mission to serve the business, creativity and technology needs of graphic designers.

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