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Hallmark Signature Collection

Hallmark Signature Cards.

Hallmark Signature Cards Honor Extraordinary Moms this Mother’s Day

KANSAS CITY, MO (April 25, 2016) – There are no ordinary moms and this Mother’s Day Hallmark Signature is helping celebrate mom with cards that are as extraordinary as she is.

“At Mother’s Day, moms deserve cards that are just as amazing as they are,” said Hallmark vice president of creative Darren Abbott. “There is no such thing as an ordinary mom, and a Hallmark Signature card is no ordinary card. We’ve created cards like mom has never seen before – beautiful, dimensional and detailed, that say just what you need to say. These cards are unique and distinctive, just like all the moms in our lives.”

Hallmark Signature cards include fresh, sophisticated designs paired with easy-to-send, simplified messages. The cards are handcrafted and designed with an attention to detail including premium paper stock, embossing and foil, and high impact embellishments like gems, beads, fabrics and more.

“Mother’s Day is the perfect time to recognize relationships and express love, honor and appreciation for mom or anyone who has been ‘like a mom,” said Abbott. “We want all moms to receive the recognition, and the Hallmark Signature card, she deserves.”

To highlight all of the amazing moms out there, Hallmark invites everyone to share how extraordinary the moms in their lives are and show their Hallmark Signature card style by sharing their stories on social media using the #NoOrdinaryCard hashtag.

Hallmark partnered with the creative agency Rokkan to create a new campaign that is slated to appear on syndicated television, digital, radio and social channels starting today and running through Mother’s Day on Sunday, May 8. The campaign showcases the supremely important relationship between a mother and daughter, and how that relationship evolves over time.

“Hallmark is here to help people emotionally connect with each other and Mother’s Day is one of the most important times of year to do so,” said John George, Hallmark vice president of marketing. “We want to show how Hallmark Signature cards can help capture important relationships in meaningful and authentic ways.”

Hallmark has more than 1,100 cards for Mother’s Day, offering something for everyone. They are available at select Hallmark Gold Crown stores and other participating retailers nationwide.

About Hallmark

For more than 100 years, privately held Hallmark has been dedicated to creating a more emotionally connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark’s family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, and Hallmark International, which offers products in more than 30 languages available in 100 countries. Hallmark also is a majority stakeholder in Crown Media Holdings, Inc., which owns and operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Mo., Hallmark employs more than 27,000 people worldwide. For more information, visit Connect on FacebookTwitterInstagram and Pinterest.

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