We had the unique opportunity to partner with Team Detroit, digital think tank – Undercurrent and the producers of The Amazing Race to launch Focus Rally America, a fully interactive cross country road rally, and one of the first socially integrated television campaigns to hit the web.
The rally is directly impacted by its followers and viewers at home as six teams of two compete for a brand new Ford Focus and a grand prize of $100,000. Ford Motors introduced an all new way to drive at CES 2010 with its MyFord Touch technology and its Sync voice command. As the drivers utilize the car’s features to get to their destinations, you can also help your team by following along the live streamed episodes on Hulu, recruiting and voting for your team as the show progresses.
We’re extremely excited to be part of such a huge collaboration and equally fired up to help create a social television campaign with an increasing amount of participation. We see big things on the horizon when it comes to branded entertainment and even more so for the future of television as the demand for engaging and interactive content grows. Stay tuned to FocusRally.com as they race to the finish line through the first week of March.
May the best team win!