The 6th Sense

Hallmark Signature Cards.

Hallmark Signature Cards Honor Extraordinary Moms this Mother’s Day

KANSAS CITY, MO (April 25, 2016) – There are no ordinary moms and this Mother’s Day Hallmark Signature is helping celebrate mom with cards that are as extraordinary as she is.

“At Mother’s Day, moms deserve cards that are just as amazing as they are,” said Hallmark vice president of creative Darren Abbott. “There is no such thing as an ordinary mom, and a Hallmark Signature card is no ordinary card. We’ve created cards like mom has never seen before – beautiful, dimensional and detailed, that say just what you need to say. These cards are unique and distinctive, just like all the moms in our lives.”

Hallmark Signature cards include fresh, sophisticated designs paired with easy-to-send, simplified messages. The cards are handcrafted and designed with an attention to detail including premium paper stock, embossing and foil, and high impact embellishments like gems, beads, fabrics and more.

“Mother’s Day is the perfect time to recognize relationships and express love, honor and appreciation for mom or anyone who has been ‘like a mom,” said Abbott. “We want all moms to receive the recognition, and the Hallmark Signature card, she deserves.”

To highlight all of the amazing moms out there, Hallmark invites everyone to share how extraordinary the moms in their lives are and show their Hallmark Signature card style by sharing their stories on social media using the #NoOrdinaryCard hashtag.

Hallmark partnered with the creative agency Rokkan to create a new campaign that is slated to appear on syndicated television, digital, radio and social channels starting today and running through Mother’s Day on Sunday, May 8. The campaign showcases the supremely important relationship between a mother and daughter, and how that relationship evolves over time.

“Hallmark is here to help people emotionally connect with each other and Mother’s Day is one of the most important times of year to do so,” said John George, Hallmark vice president of marketing. “We want to show how Hallmark Signature cards can help capture important relationships in meaningful and authentic ways.”

Hallmark has more than 1,100 cards for Mother’s Day, offering something for everyone. They are available at select Hallmark Gold Crown stores and other participating retailers nationwide.

About Hallmark

For more than 100 years, privately held Hallmark has been dedicated to creating a more emotionally connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark’s family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, and Hallmark International, which offers products in more than 30 languages available in 100 countries. Hallmark also is a majority stakeholder in Crown Media Holdings, Inc., which owns and operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Mo., Hallmark employs more than 27,000 people worldwide. For more information, visit Connect on FacebookTwitterInstagram and Pinterest.

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William Grant & Sons.

William Grant & Sons Appoints Rokkan to Agency of Record

NEW YORK – (April 5, 2016) – William Grant & Sons, the independent, family-owned distiller, today announced it has awarded Agency of Record (AOR) duties to full-service agency Rokkan to oversee digitally-led creative for the brand’s core portfolio of premium spirits brands in the United States. Rokkan’s responsibilities will include work for some of the most well-known and fastest growing spirits: Glenfiddich, The Balvenie, Tullamore D.E.W. Irish Whiskey, Hendrick’s Gin, Milagro Tequila and Sailor Jerry Spiced Rum.

The win follows the agency’s continued momentum bolstering a broader range of creative capabilities and expanding the definition of what it means to be a digital agency in today’s ever-changing marketplace. Fueled by the agency’s new business expansions into fully integrated creative, experiential marketing, and media planning and buying, Rokkan will bring a holistic digital-first approach to help grow the company’s core portfolio.

Rokkan first won creative duties for the distiller in late December of 2015 to promote Glenfiddich Single Malt Scotch Whisky’s 14 Year Old Bourbon Barrel Reserve release. The latest addition to the distiller’s permanent portfolio, Glenfiddich 14 features complex flavors of woody spices combined with ripe summer fruit that are a result of the spirit’s distinct use of ex-bourbon barrels and charred new American Oak casks. Work for Glenfiddich 14 will focus on the U.S. market and is scheduled to launch later this year through multiple channels, with work for other labels to follow shortly thereafter.

On this latest partnership, John Noe, Co-Founder and CEO of Rokkan, gave credit to 2015 serving as a pivotal year for the agency. “In the past year we’ve grown more distant from the word ‘digital.’ It means such a specific thing to some people. But for those who really are digital, we know it to be much more about the connection between people, things, cultures, movements. And with William Grant & Sons, we’ve found a like-mindedness in how we see the role of digital transforming the way we connect people and brands. We’re honored and thrilled to be their partner in this journey.”

In addition to expanding the agency’s capabilities, Rokkan has also kicked off 2016 with a series of new business wins, including William Grant & Sons. The agency now counts among its client roster: Cadillac, Tough Mudder, Café de Colombia, and Veuve Clicquot, among many more global brands.

About William Grant & Sons
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® triple malt whisky and Drambuie®.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge ten times over the past 15 years.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit

About Rokkan
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago, Los Angeles, and Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Cadillac, JetBlue Airways, Purina Nestle, Samsung, and more.

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