The 6th Sense

International Expansion.

Rokkan Announces International Expansion with new Singapore Office

NEW YORK – (March 29, 2016) – Rokkan, a fully integrated creative and media agency, is officially expanding into the Asia-Pacific region with the opening of a new office in Singapore. The agency’s expansion follows the growth of its global clientele in the three years since its acquisition by the Publicis Groupe. In Singapore, Rokkan will operate under Publicis Communications and its CEO, Lou dela Pena.

Lou dela Pena noted, “Clients want to spend less time managing their agencies, and more time building on their brand and business. The addition of Rokkan only strengthens our ability to offer our clients the widest range of digital expertise and knowledge in the market, without worrying about how to integrate multiple agency relationships.”

The announcement of Rokkan’s international expansion follows the award of Mikimoto’s global digital business and momentum from recent global work, which includes The One&Only Resorts, Tough Mudder, and others. Rokkan began U.S. work with Mikimoto in 2013 where it re-launched and managed the brand’s digital marketing, media strategy and planning. With the global development of the relationship, Rokkan assumes duties leading Mikimoto’s global digital efforts, which will be centered around Rokkan’s Singapore office.

The win follows the recent global digital re-launch of the One&Only Resorts brand,, a collection of jewel-like resorts set in some of the most beautiful locales in the world. One&Only Resorts appointed Rokkan as its Global Digital Experience Lead in late 2013. With a new digital hub in late December, Rokkan redefined the One&Only Resorts online brand, user experience and created a new non-linear booking system for the brand. Guests can now more easily book stays at One&Only Resorts in exotic locations such as Los Cabos, the Bahamas, South Africa, Mauritius, Maldives, Australia, and Dubai.

“Re-defining what Digital means for us has been a core part of our journey since acquisition,” said John Noe, CEO and Co-Founder of Rokkan. “We spend the better part of our time blurring the edges, pushing into broader brand and creative duties, media planning, PR, etc. And now a truly global expansion helps bring a model we’re beginning to crack into brand new territories.”

Rokkan’s new Asia-Pacific expansion will be led by Chung Ng, CXO and Co-Founder, who led the 2006 launch of in the U.S. and grew Rokkan into a recognized leader in travel and luxury, building the agency’s presences in Chicago and Los Angeles.

Commenting on the agency’s continued growth, Ng said: “We have been looking at the Asia-Pacific region for quite some time. There is huge opportunity in this market to apply Rokkan’s experience and expertise in building customer centric experiences for travel, CPG and luxury.”

Anthea Tang, VP of Client Partnership, has been promoted to General Manager for the new Singapore office overseeing local operations and further developing client relationships. Tang joined Rokkan in 2014 after four years with SapientNitro Toronto. During her time with Rokkan in New York, Tang grew the agency’s core digital business capabilities and expanded client relations with high-profile partners such as Wyndham and JetBlue.

About Rokkan

Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe and the Leo Burnett network. With offices in New York, Chicago, Los Angeles and now Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, JetBlue Airways, American Express, Samsung, and Purina Nestle.

For more information visit, or follow us at @Rokkan, on FB and Instagram.

About Publicis Communications

Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Led by Arthur Sadoun, CEO, Publicis Communications unites the Groupe’s creative offerings: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 35,000 employees.

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Veuve Clicquot & Rokkan.

Veuve Clicquot and Rokkan Launch First Ever Digital Advertising Campaign

NEW YORK, March 8, 2016 /PRNewswire/ — Veuve Clicquot, the world renowned champagne house, unveils a dramatic new digital advertising campaign under the global communications platform “Let Life Surprise You.” The luxury House brings a modern day twist to its rich heritage through three short films that speak directly to the House’s younger audience, specifically millennials.  To accomplish these goals, Veuve Clicquot enlisted celebrated director Peter Glanz as well as creative agency Rokkan, a division of Publicis Groupe, and the acclaimed actress Juliette Binoche as the voice of the narrator.

The three films, named “On Entertaining,” “On Negotiating,” and “On Making an Impression,” were inspired by the brand’s namesake, Madame Clicquot, who ran the company during the 19th century.  Widowed at the age of just 27, she decided unprecedentedly to take the reins of her husband’s wine business. It was her innovative, audacious and visionary spirit that established Veuve Clicquot in the international business arena, bringing champagne further and wider in the world than it had ever been, and creating a remarkable legacy that continues to inspire today.

“As Madame Clicquot herself said, ‘there is only one quality, the finest,’” says Veuve Clicquot’s President & CEO Jean-Marc Gallot.  “At Veuve Clicquot, we honor tradition and hold strict standards, but we remain firmly focused on the future. With this new campaign, we want to engage our growing international consumer base in a way we never have before, to bring a new spirit to an even wider new audience, without ever forgetting what has always made us great.”

“Millennials across the world follow their convictions, not convention, just as Madame Clicquot lived life without being limited by the expectations of others. Our goal as the creative lead in developing this new campaign was to bring her story to life in a way that would resonate and inspire a new generation,” says John Noe, CEO and Founder of Rokkan.

“Each film is a story of past and present,” says director Peter Glanz. “In Juliette Binoche, you hear the confident voice of Madame Clicquot and see a modern day muse who is beautiful and poised yet relatable and a bit mischievous.  This juxtaposition is what drew me to direct these films.  It was as if they were made for me.”

Enlisting Juliette Binoche, an outspoken and exceptionally creative actress, as the voice of Madame Clicquot was a natural choice for Veuve Clicquot. Juliette Binoche felt the same way about her role. “Madame Clicquot was a real courageous woman, a first in so many ways,” she says. “In running her business, she flouted the establishment.  And in trying to expand it, she even outran blockades! All while creating meaningful and lasting institutions, like champagne vintages, and rosé champagne.  Being able to bring her voice to life was exciting, and I hope these videos inspire viewers as I was inspired by Madame Clicquot’s dare of life.”

Each film seeks to tie in heritage cues and break the formality surrounding champagne consumption. In “On Entertaining” a group of friends gather for an impromptu party – one friend brings takeout, another décor, while the muse assembles wine glasses and tumblers before opening a bottle of Veuve Clicquot.  The viewer is surprised to find that this party is not in a home, but in fact in an operating furniture and design store. Similarly, the film “On Making an Impression” depicts a young woman who sneaks her way into an exclusive party to give her resume to a powerful business woman.  She successfully navigates around the Napoleonic Code just in time to be invited to the table.  In the final film, “On Negotiating,” two friends are seen driving a hard bargain over the price of a vintage coat.  When the refined estate salesman will not seem to negotiate, the women decide that it’s nothing a bottle of Veuve Clicquot can’t fix.

“Veuve Clicquot has always been a lifestyle brand,” said Senior Vice President of Veuve Clicquot U.S., Vanessa Kay. “We have found great success reaching our consumer through events like the Veuve Clicquot Polo Classic and our national tours, but we wanted to extend further.  Advertising allows us to share our message on a broader scale.”

Launching in March 2016, the digital advertising campaign will target the millennial consumer, skewing towards a stylish, empowered, and influential female, just like Madame Clicquot.

The Veuve Clicquot campaign will live continuously on the brand’s Tumblr page and YouTube channel. To view the films, please visit

About Veuve Clicquot
Founded in 1772, Veuve Clicquot is among the most prestigious champagne houses in the world. The House’s extensive holdings stretch throughout the top-rated areas of France’s Champagne region and are exceptional in size and quality. As in Madame Clicquot’s day, bottles age in the House’s vast, vaulted cellars in Reims, portions of which were constructed some 2,000 years ago by the Romans. The audacious Madame Clicquot took over the House in 1805 to become one of the first business women of the Modern Era.  For over 230 years, the House has stayed true to its motto: “Only one quality, the finest.”

About Madame Clicquot
Barbe Ponsardin married François Clicquot, who worked in a small family wine business founded by his father in 1772.  In 1805, François died unexpectedly, leaving Madame Clicquot a widow (Veuve in French) at the young age of 27.  Breaking all societal norms of the day, she took the reins of the family business to become one of the first modern-day business women.  Innovative, audacious, and resourceful, Madame Clicquot overcame economic, political, and agricultural challenges to bring her business to international acclaim.  Over the course of her lifetime, she developed three of the most important innovations in champagne: these included the first vintage champagne, the riddling table to clarify champagne, and the first rosé champagne by assemblage.  A determined hand in a velvet glove, Madame Clicquot always demanded ‘only one quality, the finest’ and as a result she became one of the most successful entrepreneurs in France.

About Rokkan
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce.  Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe.  With offices in New York, Chicago and Los Angeles, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results.  Clients include American Express, Jet Blue Airways, BMW, Samsung, Purina Nestle, and more.  Since its acquisition by the Publicis Groupe in 2012, Rokkan has made a calculated push from pure digital agency into a data-driven storytelling and customer experience agency, adding to its digital and social capabilities integrated brand marketing, paid media planning and buying, and consumer insights and strategy.

About Les Fraises Sauvages
Les Fraises Sauvages, the agency whose credo is Smart Ideas for Smart Brands, developed Veuve Clicquot’s global communication platform “Let Life Surprise You”, which encompasses both a new signature and visuals that served as the initial inspiration to these three short films. Les Fraises Sauvages propose a unique approach of Smart thinking, developing participative Brand platform to extend brand value in the new digital environment, Smart targeting, creating points of contact wherever the Brand audience stands, and Smart Content, producing in house high level content for 365 Brand needs. Les Fraises Sauvages is also a global partner for Nuxe (Cosmetics), Habitat, Le Tanneur, Pandora in France, Seiko, SIA (Home).

SOURCE Veuve Clicquot

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Café de Colombia.

Rokkan Scoops up Lead Creative Duties for Café de Colombia

NEW YORK – (March 4th, 2016) – Rokkan, a fully integrated creative and media agency and a member of the Publicis Groupe, today announced that it has been named Creative Agency of Record (AOR) for Café de Colombia, which works with Colombian coffee farmers to produce the world’s best coffee.  The agency was awarded lead creative duties after Café de Colombia held an open call for proposals this past summer.

Café de Colombia is the public-facing arm of the Colombian Coffee Growers Federation (FNC), which promotes Colombian coffee globally and represents more than 500,000 producers, most of whom are small family-owned farms. Colombia is the largest producer of mild Arabica coffees, the highest quality.  Culturally, Café de Colombia and the FNC are best known for Juan Valdez, a fictional character first introduced by in 1958. Often portrayed with his trusty mule Conchita, Juan Valdez become the symbol of choice for 100% Colombian coffee. The Juan Valdez logo makes for an important point of distinction in an industry that so often deals in blends sourced from a variety of different countries and different quality levels.

As more countries continue to embrace 100% Colombian coffee, Café de Colombia is preparing for new ways to engage coffee drinkers. “The global coffee industry is seeing tremendous change as the third wave of coffee continues to pick up steam,” said Roberto Vélez, CEO of the FNC.  “We have found that consumers are eager to connect beyond just their morning dose of caffeine and want to enjoy the best quality and understand origin, the people and the values behind their cup of coffee. We are excited to work with Rokkan to foster stronger relationships with fans of world-class coffee everywhere.”

Rokkan’s creative duties for Café de Colombia will include the strategic and creative development of the next generation of Café de Colombia’s integrated communications aimed at engaging an emerging culture of Millennial and Gen Y coffee drinkers. With a truly digital-first approach, Rokkan will lead all campaign development, digital, social, and media planning and buying. These responsibilities expand upon Rokkan’s impressive body of work in consumer packaged goods (CPG) and travel, and echo the growth that the agency has experienced since its 2012 acquisition by Publicis Groupe.

Asked about the objective of the campaign, John Noe, CEO & Co-Founder, Rokkan, responded: “Working with Café de Colombia presents an exciting opportunity to re-shape the way we think about coffee and its origin story. But beyond the story of coffee, our work with Café de Colombia represents the chance to support the country of Colombia and its 500,000 coffee growing families with re-imagined communications for its most vital export. We’re beyond thrilled to begin our partnership with Café de Colombia.”

This new initiative will enable more brands to serve the highest quality 100 percent Colombian coffee. New creative work for Café de Colombia is slated to appear later this year.

About Café de Colombia
In 1927 the Colombian coffee growers organized themselves to create an institution that would represent them both nationally and internationally, and improve their quality of life. Since the Colombian Coffee Growers Federation (FNC), came to exist, it has become one of the largest producer organizations in the world. Since the beginning, the FNC has been the foremost coffee association in Colombia, with presences in close to 600 municipalities of Colombia, 54% of the country,  where coffee is grown. The work of FNC revolves around the coffee growers and their families ensuring Colombian coffee is grown in a sustainable manner, strengthening common interests within coffee-growing communities while positioning Colombian coffee as the best coffee in the world.

For more information visit

About Rokkan
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago and Los Angeles, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Jet Blue Airways, Cadillac, Samsung, Purina Nestle, and more.

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