Rokkan Announces International Expansion with new Singapore Office
NEW YORK – (March 29, 2016) – Rokkan, a fully integrated creative and media agency, is officially expanding into the Asia-Pacific region with the opening of a new office in Singapore. The agency’s expansion follows the growth of its global clientele in the three years since its acquisition by the Publicis Groupe. In Singapore, Rokkan will operate under Publicis Communications and its CEO, Lou dela Pena.
Lou dela Pena noted, “Clients want to spend less time managing their agencies, and more time building on their brand and business. The addition of Rokkan only strengthens our ability to offer our clients the widest range of digital expertise and knowledge in the market, without worrying about how to integrate multiple agency relationships.”
The announcement of Rokkan’s international expansion follows the award of Mikimoto’s global digital business and momentum from recent global work, which includes The One&Only Resorts, Tough Mudder, and others. Rokkan began U.S. work with Mikimoto in 2013 where it re-launched MikimotoAmerica.com and managed the brand’s digital marketing, media strategy and planning. With the global development of the relationship, Rokkan assumes duties leading Mikimoto’s global digital efforts, which will be centered around Rokkan’s Singapore office.
The win follows the recent global digital re-launch of the One&Only Resorts brand, OneandOnlyResorts.com, a collection of jewel-like resorts set in some of the most beautiful locales in the world. One&Only Resorts appointed Rokkan as its Global Digital Experience Lead in late 2013. With a new digital hub in late December, Rokkan redefined the One&Only Resorts online brand, user experience and created a new non-linear booking system for the brand. Guests can now more easily book stays at One&Only Resorts in exotic locations such as Los Cabos, the Bahamas, South Africa, Mauritius, Maldives, Australia, and Dubai.
“Re-defining what Digital means for us has been a core part of our journey since acquisition,” said John Noe, CEO and Co-Founder of Rokkan. “We spend the better part of our time blurring the edges, pushing into broader brand and creative duties, media planning, PR, etc. And now a truly global expansion helps bring a model we’re beginning to crack into brand new territories.”
Rokkan’s new Asia-Pacific expansion will be led by Chung Ng, CXO and Co-Founder, who led the 2006 launch of VirginAmerica.com in the U.S. and grew Rokkan into a recognized leader in travel and luxury, building the agency’s presences in Chicago and Los Angeles.
Commenting on the agency’s continued growth, Ng said: “We have been looking at the Asia-Pacific region for quite some time. There is huge opportunity in this market to apply Rokkan’s experience and expertise in building customer centric experiences for travel, CPG and luxury.”
Anthea Tang, VP of Client Partnership, has been promoted to General Manager for the new Singapore office overseeing local operations and further developing client relationships. Tang joined Rokkan in 2014 after four years with SapientNitro Toronto. During her time with Rokkan in New York, Tang grew the agency’s core digital business capabilities and expanded client relations with high-profile partners such as Wyndham and JetBlue.
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe and the Leo Burnett network. With offices in New York, Chicago, Los Angeles and now Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, JetBlue Airways, American Express, Samsung, and Purina Nestle.
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About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Led by Arthur Sadoun, CEO, Publicis Communications unites the Groupe’s creative offerings: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 35,000 employees.