The 6th Sense

Bethesda at E3.

Doom,, Dishonored 2 & More at E3

Long-time Rokkan client and gaming powerhouse, Bethesda, unveiled some exciting news at E3 this year:


On Mars, the Union Aerospace Corporation (UAC), a multi-planetary conglomerate and military contractor, has been performing secret experiments on inter-dimensional travel. Recently, the teleportation gates have shown signs of anomalies and instability, but the research continues nonetheless. Eventually, creatures from Hell swarm out of the teleportation gates, and the bases are quickly overrun by demons; all personnel are killed or turned into zombies. You are the only Marine standing in their way.

DOOM, the fourth installment in the cult sci-fi/horror first-person shooter series is an origin story, with a Union Aerospace Corporation facility yet again being invaded by the forces of Hell. At E3, Bethesda launched (created by Rokkan), featuring the official gameplay trailer, and exclusive pre-ordering for the Spring 2016 release.

There’s officially going to be a Dishonored 2 (!!!), and the first trailer was revealed, which was written and helmed by Rokkan, and co-created with Blur. Dishonored 2 takes your protagonist—choose between Corvo Attano and (a now grown up orphaned princess) Emily Kaldwin—to the coastal city of Karnaca, where the choices you make will have significant impact on the world. Both assassins have their own unique set of powers, weapons, and tools to provide creative and exciting new ways to eliminate targets. Dishonored 2 will be available in Spring 2016, and after the rabid success of the first title, we really can’t wait.

Of course Bethesda’s showcase was all about the games, but they also shared for the first time the new home for all things Bethesda on the web:!

Stay tuned in the coming months for more details as Rokkan works on the site, which will be the home of featured content you’ve come to expect here on Bethesda Blog, revamped community forums, and powerful tools for sharing game stats, mods and content.

Read more about over at the BethBlog.

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Connecting Offline & Online.

Connecting offline and online: Integrated Marketing Week

Lindsay Williams (VP, Media + Analytics), joined by Alia Kemet (Media DirectorIKEA North America) and Ed Breault (Director, Marketing Strategy Consulting, Teradata), spoke at the Ask the Experts: Integrating Your Online with Your Offline panel at Integrated Marketing Week.

Providing consistent, relevant messaging for your customers – wherever they are – is the mark of true customer engagement. It takes well thought-out campaigns, but, more importantly, robust data that reveals the hidden insights to make your marketing sparkle. Though it has many challenges, those who reign supreme know that it’s the marriage between the offline and online worlds that leads to increased ROI, new leads, and converted customers. This panel discussion will walk you through some of those challenges and provide the answers that will help you reach your customer – both offline and online – in the most effective ways.

The Takeaway
Leading a panel discussion on Integrating Online with Offline proved to be a rich territory, where one could talk at length about organizational challenges and opportunities, marketing opportunities and also the consumer POV. One of the main takeaways was how brands can really limit themselves when they continue to be risk averse.

Another session I enjoyed was with 2 people from Google (Gautam Ramdurai and Jordan Rost), talking about how they identify trends and spikes before these “big moments.” For example, Oscar Sunday isn’t just about the event itself on that one day. Brands have an opportunity to capitalize on the conversation leading up to it — and that’s when influencers are really engaging anyway. They also encouraged people to think about “micro moments” and “macro seasons.”

Lastly, I liked the entrepreneurial slant on the 2 big keynotes — with Dave Gilboa from Warby Parker and Daymond John. The messages contrasted in that Dave and his co-founders were in business school, had a clear business plan and then disrupted the category of eyewear; for Daymond, he came from humble beginnings and was surrounded by hip hop culture as a young kid.

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