Rokkan launches new digital experience for One&Only Resorts
NEW YORK – (January 20, 2015) – Rokkan (rokkan.wpengine.com), a fully integrated creative and media agency and a member of the Publicis Groupe, announced today that it has partnered with One&Only Resorts (www.oneandonlyresorts.com), a rare collection of jewel-like resorts set in some of the most beautiful locales in the world, to extend the brand’s renowned service through its digital experience. As Global Digital Experience Agency of Record, Rokkan is responsible for redefining the One&Only Resorts online user experience, with the new website launching today.
One&Only Resorts originated the category of ultra-luxury resorts in 2002 and owned the space unchallenged, but new market entrants have prompted One&Only to rearticulate its unique hold on the category. With a firm belief in the brand’s intuitive approach to customer care and the growth of its global destinations, Rokkan is helping to shape the brand through its digital experience and to update its online hub to help transform the business, equipping it for the future and its continued evolution.
“At One&Only Resorts we create once-in-a-lifetime experiences for our travelers,” said Helen McCabe-Young, Executive Vice President, One&Only Resorts. “Rokkan recognizes how to translate our mission through digital to ensure that the One&Only Resorts message remains true to our vision. We look forward to working with them as we expand our global presence.”
To help One&Only Resorts realize its digital transformation, Rokkan traveled to every One&Only Resorts location around the world, studying the properties first-hand and engaging with the local One&Only Resorts teams. One&Only Resorts currently boasts exclusive properties in such exotic locations as Los Cabos, Bahamas, South Africa, Mauritius, Maldives, Australia, and Dubai. To further support One&Only Resorts on a global level, Rokkan established a satellite office in Dubai, where One&Only Resorts is headquartered.
Rokkan handled all user experience creation and front-end development efforts for the new One&Only Resorts website, making it easier for travelers to book their One&Only Resorts experiences. The website highlights the unique offerings and styles of each property, showcasing the rare travel opportunities and specialized customer care that the brand provides.
“‘Rokkan’ is Japanese for ‘sixth sense’. We take an intuitive approach to what we do and we like to partner with companies that apply a similar way of thinking to their business,” said Chung Ng, CXO & Co-Founder, Rokkan. “One&Only Resorts is an absolute luxury travel brand that provides unparalleled customer care. In redesigning its digital experience, we wanted to communicate a level of thoughtfulness and luxury that guests have come to expect in all interactions with One&Only.”
Over the past several years, Rokkan has made an aggressive push from pure digital agency to data-driven storytelling and customer experience agency, adding to its 15-year history in digital, broader capabilities in integrated brand marketing, paid media planning and buying and consumer insights and strategy. Rokkan’s work with One&Only Resorts adds to the agency’s growing roster of travel partners, including the likes of Virgin America, JetBlue, American Express Consumer Travel, American Express Business Travel, Caesars Entertainment Group digital properties, Aer Lingus, Atlantis Resorts, and more.
About One&Only Resorts
Created exclusively for the ultra-luxury resort market, One&Only Resorts are conceived as hallmarks of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled. These properties include One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage and One&Only The Palm in Dubai; One&Only Ocean Club in The Bahamas, One&Only Palmilla in Los Cabos, Mexico, One&Only Cape Town in South Africa and One&Only Hayman Island, Great Barrier Reef and Emirates One&Only Wolgan Valley in Australia. One&Only has also announced plans to develop and operate three new One&Only resorts, in Sanya, Hainan, China; in Montenegro, which will be the first property for the collection in Europe, and in Bahrain. More information on One&Only is available at www.oneandonlyresorts.com.
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago and Los Angeles, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Jet Blue Airways, Veuve Clicquot, Samsung, Purina Nestle, and more.