The 6th Sense

Hyundai Sonata.

Meet the all-new 2015 Hyundai Sonata

In a Rokkan first, we had just two weeks to design, code, test and launch the beautiful site for the 2015 Sonata, just in time for the live reveal of the all-new vehicle at the New York Auto Show.

The site features videos, a gallery where you can get up close and personal with the designs new model, and intuitive animations that make the experience a delight.

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Rokkan Launches New Media Offering.

Rokkan Launches New Media Offering, Adds 2 Key Hires

NEW YORK, NY, APRIL 11, 2014— Rokkan is pleased to announce the launch of its newly formed media and planning offering as well as the arrival of three key additions to the agency’s leadership team. Sean Miller, who most recently held a key leadership role in the strategy and planning dept. at R/GA New York has joined as senior vice president of strategy, Lindsay Williams, who comes to Rokkan after serving as global brand director at Estée Lauder, has been named vice president of media and analytics, and Joe Meanor, a group director at MRY, has joined as vice president of client partnership. All three will be based in the company’s New York City headquarters in NoLiTa.

The launch of the award-winning agency’s media planning and buying offering coincides with their transformation from a purely digital shop to a fully integrated agency working across a range of categories for some of the world’s biggest brands. Led by Williams, who at Estée Lauder focused on identifying and concepting global media initiatives, Rokkan’s offering will leverage a new flexible model that will not only allow the agency to better serve its current clients from a paid media perspective, but also strategically position them for the next iteration of growth and expansion. Prior to Estée Lauder, Williams was at Razorfish where she worked across several key pieces of business including Mercedes-Benz, Levi’s, and Mattel.

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion. We’ve seen a marked increase in terms of the volume of requests coming from new and existing clients as they work to centralize their agency relationships, and we embrace the role paid must now play in an exceedingly cluttered and noisy marketplace” said John Noe, chief executive officer and managing partner. “Bringing Lindsay on, expanding the team, and formalizing the offering are all really natural progressions for us. We’ve truly hit the ground running and couldn’t be more encouraged by the reception this new approach is receiving,” added Chung Ng, chief experience officer and managing partner.

Sean Miller, who brings with him more than a decade of experience across both the agency and consulting spectrums, will assume leadership of Rokkan’s growing strategy department, unifying its brand and digital planning teams to provide a powerful integrated compliment to the existing suite of services.  At R/GA, Miller was instrumental in scaling and managing a diverse team of more than 15 strategists across a number of disciplines including planning, analytics, mobile and social. Over the course of his six years there, he also functioned as a new business specialist, having played key roles bringing in the likes of Samsung, MasterCard, and Ameriprise. Prior to his time at R/GA Miller had stints had at FCB (formerly DraftFCB) and The Integer Group (part of TBWA).

“We clicked with Sean immediately, and it was clear from our first meeting that we shared a collective vision for the role and function strategy now has in our world and what the future of the discipline looks like, not only at Rokkan, but for our clients and their businesses as well,” said Noe. “Sean’s track record speaks for itself and his arrival at Rokkan coincides with our most transformational and exciting time as an agency.”

Joe Meanor brings more than 15 years of senior client services and relationship management experience to the Rokkan team. In his new role, Meanor will focus on a range of duties including working with new and existing clients to communicate and socialize the agency’s unique digital business strategies and value set. Meanor has also served in key client services leadership roles with folks like Arnold Worldwide and Cramer-Krasselt, in addition to MRY. His experience spans a number of blue chip brands including Reckitt Benckiser, T-Mobile, Air France and Sallie Mae, among others.

Rokkan continues to strengthen its core capabilities in digital while expanding upon its offerings across business strategy & innovation, mobile, social, and analytics. Their growing client roster now includes JetBlue, American Express, Chipotle, Nestlé Purina, WellPoint, Hyatt, Stolichnaya Vodka, and Bethesda Softworks to name a few.

About Rokkan

Rokkan is a modern agency born from digital, delivering strategy and execution for a rapidly changing, constantly connected world. Borrowing its name from the Japanese word for intuition, or “the sixth sense,” the agency works with some of the largest brands in the world to solve their most critical business challenges.

Founded in 2000, Rokkan has grown from a three-person startup into a heavily awarded member of the Publicis Groupe family, housing some of the most innovative talent in the industry. Rokkan’s unique and nimble approach focuses on the combination of strategy, creative, and technology…we’re not your ordinary agency.

Read more in Advertising Age.

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The Evil Within.

Rokkan Reboots the horror game genre with ‘The Evil Within’

Shinji Mikami, the father of survival horror games and creator of the seminal Resident Evil series, returns to his roots with The Evil Within. With the last decade seeing survival horror games focusing more on action than horror—trading suspense and ambience for all-out, run-and-gun play—The Evil Within attempts to restore an entire genre to its origins.

Bethesda tasked Rokkan with creating a memorable brand and marketing campaign for their new IP. We drew inspiration from classic horror films. From the clean yet threatening logo to the “old-school” announce trailer to the unsettling artwork—Rokkan brought the new IP to life through the Evil Takes Hold campaign.

For the live-action announcement trailer, Rokkan brought in venerable director, Kyle Cooper. The trailer gave us a glimpse into the demented mind of a serial killer and the monstrous manifestations of terror therein. Every creature and drop of blood was shot on film to achieve a classic look that paid homage to both horror films and games.

 Social listening of fans’ reactions to the game announcement led Rokkan to create the #bringbackhorror hashtag to lead and foster the discussion around The Evil Within.

Stay tuned for more information and insight into our integrated campaign after The Evil Within is released in October of 2014.

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Rokkan is uniquely positioned to take on very specific brand business problems and solve them with proven methods. Learn more about our methods, seminars, brand experiments, white papers and speaking engagements.



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