Rokkan lands Irish Airlines Aer Lingus.
We could not be more proud to announce that Aer Lingus has chosen us as their new Web Agency of Record. Aer Lingus marks our first expansion into European clientele, and we can’t wait to hop across that pond. Read more over at Adweek.
AER LINGUS SELECTS ROKKAN AS WEB AGENCY OF RECORD
Digital Agency Continues Growth with First European Client Expansion
NEW YORK, NY, July 15, 2013— ROKKAN is pleased to announce it has been selected by Aer Lingus, Ireland’s leading national airline, as their new Web Agency of Record. The agency will focus on a number of creative and strategic initiatives for the iconic airline, ranging from serving as the brand’s digital and strategic partner to re-architecting and re-launching the leading airline’s comprehensive customer experience, digital hub, and booking engine.
ROKKAN will look to leverage its deep expertise in the travel space for Aer Lingus, having created award-winning work for the likes of JetBlue, Virgin America, Caesars, Atlantis Resorts, and several others. The agency’s diverse teams have amassed a wealth of knowledge from their extensive work with US-based airlines and hotels and will adapt and apply those insights and best practices for Aer Lingus in the European market.
“ROKKAN deeply understands our brand and it was great to see the agency use those insights to inform a strategic and creative direction that was just what we were looking for. We love what they have done in the airline and travel space and could not be more excited to kick off this new relationship and provide an improved overall experience for our customers,” said Ronan Fitzpatrick, head of e-commerce for Aer Lingus.
This relationship marks ROKKAN’s first European client expansion, as the agency continues its momentum after opening new offices in Chicago and Los Angeles earlier this year. ROKKAN also continues to scale its core capabilities in digital while expanding upon its offerings across business strategy & innovation, mobile, social, and content strategy. Their growing client roster now includes JetBlue, Chipotle, American Express, Sharp Electronics, Stolichnaya Vodka, and Bethesda Softworks, among others.
“We have always been extremely passionate about the travel space at ROKKAN and pride ourselves on our ability to work very closely with our partners to understand what truly drives customer behavior and decision making in the booking and travel process,” said Chung Ng, chief experience officer and managing partner, ROKKAN. “Aer Lingus is Ireland’s oldest airline and an iconic global brand with an outstanding track record. We could not be happier to get started and help the airline strengthen its already strong tie with its customers.”
ROKKAN is a modern agency born from digital, delivering strategy and execution for a rapidly changing, constantly connected world. Borrowing its name from the Japanese word for intuition, or “the sixth sense,” the agency works with some of the largest brands in the world to solve their most critical business challenges. Founded in 2000, ROKKAN has grown from a three-person startup into a heavily awarded member of the Publicis Groupe [Euronext Paris: FR0000130577] family, housing some of the most innovative talent in the industry. With a unique and nimble approach focusing on the combination of strategy, creative, and technology, ROKKAN’s not your ordinary digital agency.
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