The 6th Sense

Caesars Entertainment Relaunch 40+ Brands.

Rokkan and Caesars Entertainment relaunch 40+ brands.

NEW YORK, NY, June 6, 2013 — ROKKAN and Caesars Entertainment are pleased to announce the fully reimagined, redesigned, and relaunched portfolio of new digital destinations across 41 of the gaming and entertainment leader’s brands, including Caesars PalaceHarrah’sHorseshoe, and more. The newly launched suite of sites feature entirely new personalized user experiences, reengineered universal booking engines, and aesthetic design aimed at integrating bold new looks while simplifying and improving upon the overall digital interactions with customers. ROKKAN also launched several city portal sites, which aggregate and showcase that city’s most popular attractions and activities and allow users to book those experiences simply and easily online.

ROKKAN tapped its deep expertise in the hospitality and travel space and worked in close collaboration with the Caesars team to ensure the 41 sites were united in their look and feel while still providing users with differentiated experiences from property to property.  Staying true to the history and heritage of the brands in the Caesars family and bringing to life that whimsical nostalgia was crucial throughout the entire redesign process.

“This was quite a significant initiative for Caesars, so having the right partner who we felt we could truly collaborate with to deliver something meaningful for our customers was paramount,” said Greg Cannon, corporate vice president of digital marketing, Caesars. “Their ability to deeply understand our brands and marry creative, strategy and technology in line with our overall vision made for not only a successful working relationship but a final product we can all be proud of.”

ROKKAN also focused on a business strategy rooted in improving upon e-commerce, acquisition and customer loyalty across all 41 sites. The teams worked to place an increased emphasis on highlighting each property’s unique set of dining, family and entertainment options and used a variety of creative methods to make those attractions easier for customers to learn about and ultimately book on the sites themselves.

“Our roots in travel and hospitality run extremely deep and it’s a category we are genuinely passionate about at ROKKAN. This was a project our entire team jumped at the opportunity to work on and it was a model for collaboration over the course of the entire engagement; we could not be happier to see all 41 sites live and we hope everyone feels the same during their experience,” said Chung Ng, chief experience officer and managing partner, ROKKAN.

ROKKAN continues to build significant momentum in 2013 after opening new offices in Chicago and Los Angeles earlier this year and growing both organically and via new relationships and strategic ventures. The agency also continues to scale its core capabilities in digital, while expanding upon its offerings across business strategy & innovation, PR, social, and content creation/strategy. Their growing client roster now includes JetBlue, Chipotle, American Express, Sharp Electronics, Stolichnaya Vodka, Bethesda Softworks, and many others.

ROKKAN is a modern agency born from digital, delivering strategy and execution for a rapidly changing, constantly connected world. Borrowing its name from the Japanese word for intuition, or “the sixth sense,” the agency works with some of the largest brands in the world to solve their most critical business challenges. 

Founded in 2000, ROKKAN has grown from a three-person startup into a heavily awarded member of the Publicis Groupe [Euronext Paris: FR0000130577] family, housing some of the most innovative talent in the industry. With a unique and nimble approach focusing on the combination of strategy, creative, and technology, ROKKAN’s not your ordinary digital agency. 
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About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world’s most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company’s resorts operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment.  For more information, please visit

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