Dare Greatly — introduced in 2015 showcasing entrepreneurs who epitomize what it means to dare — continues as the guiding principle of the campaign. Now, Cadillac shares how they are turning the Dare Greatly principle into practice as they drive the world forward through their strong stance in culture, their future vision and their vehicles. Cadillac has, and always will, drive the world forward.
As a brand with deep historic roots in American culture, we want to remind the world that even though the brand has always been iconic, it’s the future, the daring through engineering, design and power that will continue to be what makes Cadillac a force to be reckoned with as and American automotive maker.
The fully integrated campaign brings depth to Cadillac’s past, present and future.
Multiplatform content will appear across TV, digital, and experiential, inviting people to explore what it takes to move forward. The campaign also includes an immersive digital experience on DareGreatly.com/forward, with an interactive timeline experience where viewers can explore a Cadillac’s history and past, present and future innovations. Rounding out the campaign are a series of supporting TV ads looking at the current cars and how they are answering the future vision of the brand through engineering and design today.
New York City
Strategy. Concept, Content, Design