Role Digital and Social AOR
Assignment 2013 Brand Campaign
Channel Digital Creative and Social
Services Strategy Creative Concept Creative Production Social Amplification
In our latest collaboration with WellPoint, we teamed up with some adorable kiddos to put on the first-ever A-Z musical extravaganza all about…disease. And, it’s pretty impossible not to smile at. Our elementary kids and their sequined music teacher (Forrest Kline, of powerpop band HelloGoodbye) serenade us about everything from bacteria to diarrhea to tapeworms in this school play. Hailed by critics as “truly infectious,” “just what the doctor ordered,” and “just plain sick,” the ABCs of Disease has gone absolutely viral, garnering millions of views.
Through ABCs and other elements of our Real Health initiative, the Rokkan and WellPoint partnership has rewritten the book on healthcare marketing. And—most importantly—we’re continuing to try and make the world a healthier place, one screen at a time.