The One&Only Resorts, a rare collection of jewel-like resorts set in some of the most beautiful locales in the world, partnered with Rokkan to re-launch the brand and digital experience globally, unveiling the new One&Only Resorts desktop and mobile optimized experience and modernized booking engine.
One&Only Resorts originated the category of ultra-luxury resorts in 2002 and owned the space unchallenged, but new market entrants have prompted One&Only to articulate its unique hold on the category. With a firm belief in the brand’s irresistible proposition and the growth of its destinations globally, Rokkan helped articulate the brand through its digital experience and to re-imagine its digital hub to help transform the business, equipping it for the future and its continued evolution.
To help One&Only Resorts realize its digital transformation, Rokkan immersed itself into the brand and on-premise experience, traveling to and working on site at One&Only Resorts locations around the world. The process ensured Rokkan’s ability to fully experience the brand’s proposition from all angles, as guests and as staff. One&Only Resorts currently boasts exclusive properties in such exotic locations as Los Cabos, Bahamas, South Africa, Mauritius, Maldives, Australia, and Dubai.
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