On TV and online, the “No Ordinary Card” campaign will be led by a Rokkan-produced spot called “Flashback,” which showcases the supremely important relationship between a mother and daughter, and how that relationship evolves over time. Additional stop-motion films featuring the Hallmark Signature Collection cards will be promoted on social platforms such as Instagram, Facebook, and Twitter using the hashtag #NoOrdinaryCard. Banner ads, radio placements, and in-store promotions will raise excitement for Mother’s Day. In-store partners include Kroger, CVS, Walgreens, and more.

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