Rokkan and Hyatt Hotels surprise and delight folks all over the world with random acts of kindness.
Hyatt Hotels wanted their guests to know they were being listened to, and they also wanted prospective visitors to know all the amazing things they could be getting… if they were in a Hyatt World.
Saying is one thing. Doing is another. By creating real world events that mirror the hotel’s impeccable service and hospitality, word will spread in a more engaging way than a traditional ad could achieve.
The “In a Hyatt World” campaign proved so popular that the random acts of kindness continued across the globe long after our job was done. Talk about hospitality!
Million+ organic impressions from press outreach.
Million+ impressions across Facebook, Twitter & Instagram.
Million+ YouTube video views.
Hyatt Hotels, with over 500 properties across 47 countries, has always been known for its world-class hospitality and customer service, their mission to provide authentic hospitality, and making a difference in the lives of the people they touch everyday.
And how better to follow through on an exceptional customer experience than by actually asking them what they want? After years of research and holding open dialogue with guests in the World’s Largest Focus Group earlier this year, Hyatt decided to upgrade everything. Amenities, room décor and more were enhanced, all with the guest in mind.
You spoke. Hyatt listened.
Connecting with customers and understanding them was the starting point, but to extend and build on the brand’s total revamp of their hotels and services around the world, Hyatt and ROKKAN worked together to bring this refresh to life by getting out of the hotel, and into the real world.
And that’s just what we did. For two months, we brought the brand out from behind a concierge desk, a Facebook page and Twitter handle, to deliver Hyatt hospitality to people in the real world. We hit the streets in more than 25 cities around the globe to show folks what life was like In A Hyatt World.
In A Hyatt World was a simultaneous, coordinated global effort—a series of unexpected activations—to show real people what Hyatt was all about, an integrated initiative that connects social sharing with real-world experiences, all featured on a custom Tumblr.
It all started when Hyatt associates popped up in unexpected places all around Hong Kong, Chicago, London, and New Orleans, surprising people by opening random doors in random places. From coffee shops, to offices and taxis, we brought smiles to the faces of people across the world with a simple act of kindness.
Next, we went down-under, and had some fun with people in Perth and Melbourne, and created a “Recharge Lounge” at the New York City Wine and Food Festival, where folks could power up their phones and play around in our custom GIF booth.
In LA, we handed out fresh-squeezed juices, and took over the Dirty Girl Run for breast cancer with a pop-up spa experience to help runners wash off the mud and take on their day.
To show people that Hyatt has you covered, we went to Paris, New York City and Seattle to save people caught in the rain, keeping them dry, despite unpredictable weather with #InAHyattWorld umbrellas and ponchos.
Millions of fans shared their experiences across Tumblr, Twitter and Instagram, and news of Hyatt’s random acts of kindness began to spread. The buzz continued to grow throughout October and November, allowing us to engage our audience and ignite buzz through organic, earned media. Subsequent press exclusives followed, as videos of our events took over YouTube.
In A Hyatt World showed people across the globe firsthand that Hyatt is a brand that listens to its customers and gives back through exceptional service, constant product enhancements, new amenities, and simply put, kindness.
We brought simple and delightful pleasures to folks around the globe, and allowed the brand to do what it truly does best – interact with the people.
After the initial two months of In A Hyatt World events, Hyatt staff members were so inspired that they actually started creating events of their own in local markets around the world, from pop-up shoeshines, to putting a smile on people’s faces with free sweet treats, and more. They took what we started, and made it their own, motivated to showcase what makes them (and Hyatt) different. So, In A Hyatt World continues on, in cities around the globe, through the grassroots efforts of Hyatt associates.
In A Hyatt World, we’re always listening, and who knows what will come next.
New York City