Rokkan and Citi place the world's largest global financial network into the palms of investor's hands.
Citi, a leader in global finance, was looking for a digital partner to help them arm their global employees with a suite of new tools to communicate, track, and better service their client base around the world.
In collaboration with Citi, we architected and launched Network Direct: a proprietary mobile platform for iOS and Android through which Citi clients can access detailed information on fund flows, local market practices, transactions, counter-party exposures, and even speak live with local Citi teams.
We brought together key leaders from across the world to galvanize the discussion and ultimately identify crucial opportunities within the institutional investment space. The insights gleaned from these sessions fueled our discovery process and allowed us to refine and cement a unique and distinct value proposition for Citi.
True to our scrappy nature, we rolled our sleeves up dove right in. The team fully immersed themselves, from taking specialized classes focused on investment banking to executing agile user experience sprints, we ramped up quickly and put our learnings right to work.
The primary driver behind Network Direct was to offer a service that helps investors meet performance objectives, maximize the efficiency of investment operations and enable real-time critical decision-making for Citi’s global workforce.
However, while our top priority was functionality and a clean, intuitive interface that could handle feeding critical real-time information, the design we created was so impactful that it set a new creative benchmark for Citi digital. All new digital initiatives that this arm of Citi is engineering will feature the look-and-feel Network Direct established—a huge win for Citi clients around the world looking for a consistently beautiful & growing suite of tools to use.
Digital Agency Partner
Creative, UX, Development