Rokkan and Chipotle launch the Ordering App, making food with integrity easier than ever to enjoy.
Create an intuitive mobile experience that makes ordering, and enjoying your next Chipotle meal absolutely effortless.
People love a product that can do their heavy lifting. Allowing fans to place an order ahead of time meant less waiting for their favorite burrito, and more time enjoying it.
The Chipotle Ordering App is a hit, with over a million downloads and a spot in the top 5 food in the App Store's Food category, not to mention the countless uncontrollable cravings being satisfied.
app downloads and counting.
Chipotle is renowned as a company who prides itself on doing things differently. By delivering Food with Integrity through sourcing only the very best ingredients raised with respect for the animals, the environment, and farmers, Chipotle has remained dedicated to their mission of giving hungry burrito-lovers the highest quality product and experience possible.
Wanting to make their loyal fans’ lives better by making it easier than ever to order delicious food, Chipotle knew it was time to revisit their mobile presence and give customers a completely new experience.
Introducing the new Chipotle Ordering App.
This essential iOS app brings the convenience of Chipotle’s desktop ordering site to your phone—no need to be chained to your desk, anymore. The app was specifically designed to highlight simplicity and utility, and was inspired by Chipotle’s world-renowned, lightning-fast service lines.
We stripped away anything and everything that could be superfluous to give users the most seamless and intuitive experience possible.
When an uncontrollable craving hits you, just pull out your device, build your custom masterpiece, and pay—all with the touch of a finger. The app will give you directions to the nearest Chipotle location, and then—no waiting in line. Walk in, pick up, and eat.
The Ordering app remembers your recent and favorite orders, payment methods, and all through your secure Chipotle.com account. Also new is the option to pay with your Chipotle gift card, as well as a credit card, or in-store.
To appeal to Chipotle customers around the world, we translated the app into French and Spanish, as well as launching it in three new countries: Canada, France, and the UK. The menu displays specific food items available by location, allowing for completely customizable meals, all over the world.
Bottom line: Chipotle made it easier and faster than ever to enjoy a sustainable, tasty meal wherever you are. And, the fans couldn’t be happier. Since launch, the Chipotle Ordering App has sat in the top five most popular Food apps in the App Store, and has seen over three million downloads, and counting.
Lead Digital &
New York City
Strategy, Creative, Development