Role Lead Agency
Assignment Social Campaign
Channel Digital Creative and Social
Services Strategy Creative Concept Creative Production Social Amplification
JetBlue, with Rokkan, decided to make rush hour a little more fun for some lucky NYC commuters at the Jamaica station in Queens, one of the busiest train stations in the city. In partnership with the Jamaica Tourist Board, JetBlue gave 15 commuters the chance to trade in their train ticket for a plane ticket to the island of Jamaica.