Following a series of successful digital and social campaigns in 2016, Cadillac tasked us with the development of a bold new campaign for the Cadillac Escalade that would not only be memorable, but also serve to drive consideration among the automaker’s conquest audience for the marquee model and deep cultural cache.
To drive earned conversion and help consumers to associate Cadillac’s “Dare Greatly” brand platform with the Escalade, Rokkan created a social campaign featuring daring imagery to illustrate the Escalade’s power and style while encouraging viewers to “Cast a bold shadow.”
Centered around four unique cinemagraphs titled ”King of a Different Jungle,” “Force of Nature,” “Every Road a Stage,” and “The Undisputed Champ,” respectively, the campaign ran on Cadillac’s various social channels using organic and paid placements on Facebook, Instagram, Tumblr, Twitter and Snapchat.
Outperforming all expectations, the campaign assets were also used in reporting for Cadillac’s broader brand success story.
Strategy, Concept, Creative, Production