AUG 13, 2012

Stop. Panel Time.

Well, it’s SXSW Panel Picker season again. And amid the often annoying, unabashed cries for votes, ROKKAN’s making it easier for you. Because it makes User Experience sense, (and it’s just convenient) we’ve put all of our SXSW panels in one place for your voting/perusing pleasure. We’d love to see you in Austin in the spring. Help us get there!

FORD ESCAPE ROUTES: INSIDE THE FIRST SOCIAL TV SHOW

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In order to successfully launch the 2013 Escape, Ford collaborated with Team Detroit and ROKKAN to create Escape Routes: the first prime-time Social TV show. Branded content (a reality TV competition broadcasted on NBC and Hulu) combined with real-time social media interactions and gamified at-home play created a completely new kind of interactive entertainment experience.

At-home viewers were able to follow and affect the outcome of the six Escape Routes teams as they traveled across the country competing in extreme challenges through Facebook, Twitter and YouTube interactions as well as mini-game playing and live chats and video streams on EscapeRoutes.com. They were also able to play GameStream, the first livestream video based game show, hosted by YouTube celeb iJustine.

Join ROKKAN and TDI as we delve into the technologies and strategy behind Social TV and the Escape Routes campaign. We’ll talk gaming mechanics, social media, and the rule of real-time interactions.

Speakers

Jim Blackwelder, Chief Technical Officer, ROKKAN
Kristen Naimi, VP/Planning Director of Brand Content & Alliances, Team Detroit

SHE BLINDED ME WITH COMPUTER SCIENCE: GALS IN TECH

Complaining about the “boy’s club” tech scene isn’t constructive. Instead, let’s investigate how digitally minded men and women can use their techperson powers to encourage and mobilize more women into computer science and engineering career fields.

We’ll explore the challenges and benefits for techwomen in a traditionally male-dominated field. Panelists will share insightful experience and honest, practical advice on education and skill development to promote economic self-sustainability through computer science, programming, and technology careers. And talk about why, with the ever-digitizing nature of media and information, computer science know-how has become nearly an imperative to stay current and effective.

There’s an increasing number of women in high-ranking positions at huge tech companies, but it’s a paltry few who started out in engineering, (think Marissa Mayer, CEO of Yahoo; and Virginia Rometty, CEO of IBM). What can techwomenkind do to get more girls programming?

Panelists

Katarina “Kat” Milkova, Technical Director, ROKKAN
Emma Assin, Interactive Developer, ROKKAN
Jackie Balzer, Lead Front End Developer, Behance

Moderator

Melyssa Brown, MKTG + Strategic Communications Manager, ROKKAN

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