SoHoChina

SOHO CHINA SELECTS ROKKAN TO BUILD NEW GLOBAL DIGITAL PRESENCE

Digital Agency Continues Growth and Strategic Transformation  

NEW YORK, NY September 25, 2012ROKKAN, The Digital Agency, is pleased to announce that China’s largest real estate developer, SOHO China Limited (SEHK: 0410), has selected the boundary-pushing shop to reimagine the brand’s comprehensive digital presence. The agency will be working on the global project with SOHO China out of Beijing, leveraging its diverse talent base to build and deploy digital platforms in English and Mandarin across a number of digital channels.

SOHO China has played a pivotal role in shaping and creating the modern Beijing and Shanghai skylines since its birth in 1995 by founders Zhang Xin and Pan Shiyi. During that time, they have worked to construct some of the country’s most inimitable landmarks including Galaxy SOHO, Sanlitun SOHO, and the Commune by the Great Wall. The husband and wife team, more patrons of avant-garde architecture rather than commercial real estate developers, have worked tirelessly to create some of the most innovative architectural structures in one of the world’s fastest-growing cities. Working closely with renowned international architects like Pritzker Prize winner Zaha Hadid, Kengo Kuma, and Peter Davidson, SOHO China’s daring vision shows how architecture can mirror the ever-evolving Chinese spirit.

“We have made it our mission at ROKKAN to partner with brands who are committed to being as progressive as possible, both in their ambitions and their actions. SOHO China has redefined commercial real estate development, and we could not be happier to be working with them, helping them adapt to and position themselves for the digital age,” said John Noe, CEO and founding partner of ROKKAN. “Our agency continues to scale and take on projects and relationships that allow us to show how our unique thinking and approach is different in the marketplace.  In this case, it means collaborating internationally with a creative architectural powerhouse, preparing them for their next phase of digital growth—an outstanding opportunity for an agency of our size.”

ROKKAN will lead SOHO China’s charge into the international digital space, creating a hub as organic and unexpected as their architecture. SOHO China approached ROKKAN after noting their expanding roster of international clientele including American Express, Stolichnaya Vodka, Google, and past work with brands like the Virgin Group and Atlantis Resorts.

“We chose ROKKAN because they have a unique perspective and we were impressed by the portfolio of work behind them,” said SOHO China CEO Zhang Xin. “We wanted to set a new digital standard and selected a partner that would be attuned with our company’s philosophy and aims, both in China and internationally.”

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About ROKKAN

ROKKAN is an independently owned digital agency reinventing the way brands interact and engage with their consumers. Borrowing its name from the Japanese word for intuition, ROKKAN continues to impact the digital space, delivering digital solutions, turnkey campaigns, and social engagements for some of the largest brands in the world. Founded in 2000, ROKKAN has grown from a three-person startup into a full-service agency housing 60+ ROKKANites—some of the most innovative talent in the industry. With a nimble approach combining strategic consulting, social media, user experience architecture, design, and technology, ROKKAN’s not your ordinary digital agency. Find us on Facebook, tweet at @ROKKANmedia, or learn more on LinkedIn.

About SOHO China

Founded in 1995, SOHO China is the industry leader in developing high-profile branded commercial properties in China’s leading cities like Beijing and Shanghai. Presently the largest real estate developer in Beijing, the Company collaborates with internationally recognized architects, translating their innovative designs into iconic real estate, which possesses strong appeal to property investors, and the local businesses and customer bases which they serve. On 8 October 2007, SOHO China was successfully listed on the Stock Exchange of Hong Kong as the largest IPO for commercial real estate developers in Asia. The Company was named as one of the “Most Admired Companies” in China by Fortune (China) Magazine from 2006 to 2010.