We’ve worked with 2K games for quite some time now and finally got the opportunity to create something for them to be used in-game. There’s no real industry word to describe this piece. Essentially it’s the logo animation that you see when you first start up a game. More after the jump.
We worked on the Mafia II website and were asked to create the logo animation for the game itself. The style of the animation was based on film noir (black and white film/photography), which in many cases is high contrast with a feeling of mystery. We came up with a few concepts and netted out with something a little more “familiar” for lack of a better word.
Here are some of the concept/style boards:
Concept 01 – Made Man