We wanted to make Cannes last just a little longer (to spite today’s rainy NYC), so here’s our two cents, er, euros (drumroll please).
Here at ROKKAN, we’re always trying to think of the next big thing. So let’s look at some really innovative, creative digital campaigns that impressed us at this year’s festival.
Winner of a Gold Lion, Copenhagens’ Uncle Grey created The Liberation for ONLY Jeans. One part live-action film, one part music video, and one part bespoke fashion catalogue creates the world’s first on-demand video retail experience. Watch the case study for a bird’s-eye view of the campaign.
American Express has always been a huge proponent of the small business. In 2010 AmEx created Small Business Saturday, a new shopping binge day to follow the (in)famous Black Friday. For the 2011 iteration, AmEx pulled out all the stops to create an integrated digital campaign that brought together business owners, consumers, and government officials in support of the event. They provided small businesses with promotional tools and leveraged social media to rally SBS support, leading the digital charge to create a new, nationally recognized shopping day. The campaign, strategized by Crispin Porter + Bogusky, won a Gold Lion this year’s festival.
And, of course. We LOVE the Belgian disruptive campaign by Duval Guillaume Modem for TNT. Curiosity turns into a hilarious cavalcade of actors and confused onlookers that went viral in under 24 hours. The Push To Add Drama campaign won a Silver Lion this year in the Viral Advertising category.
And, after you’ve gotten your jeans, bought local, and added drama to your life, all you need is more 2012 Cannes winners to keep la vie en rose going just a little bit longer.