SINGAPORE, Aug. 18, 2016 /PRNewswire/ — Rokkan Singapore, which opened earlier this year as part of the global expansion of full-service agency Rokkan (www.rokkan.com), announced today that it has been appointed Agency Of Record (AOR) for Zouk (www.zoukclub.com), Singapore’s premier entertainment institution and the top 6th club in the world (ranked by DJ Mag Top 100 Club Poll 2016). As AOR, Rokkan has been tasked with building a brand new website for Zouk in line with its huge move from its current location at Jiak Kim Street to a spanking new club at Clarke Quay.
Launched in March 1991, Zouk has grown into a club like none other in Asia. With the central aim of propelling Asia’s dance music culture forward, Zouk has led Singapore to the forefront of global clubbing by continuously pushing boundaries.
Rokkan’s first task with Zouk is to launch a new website that showcases the brand’s innovative and progressive clubbing environment, fostering its vibrant community digitally. The website redesign will align with Zouk’s relocation to a new space in Block C in Clarke Quay later this year.
When asked about the new partnership, Anthea Tang, General Manager, Rokkan Singapore, responded, “If you asked anyone in Singapore, they would tell you that Zouk is a rite of passage for all locals growing up here, and a must-visit for any out-of-towner. It is an iconic part of Singaporean culture, and we are excited to lead the translation of that essence to Zouk’s digital presence.”
Rokkan, part of Publicis Groupe, announced the opening of its Singapore office in March of this year, as well as a handful of global partnerships including Mikimoto, One&Only Resorts, and Veuve Clicquot. The Zouk account will be led by the Rokkan Singapore office.
“I am delighted that Anthea has hit the ground running in Singapore, and to do so with such an iconic local brand like Zouk is incredibly impressive,” said Lou Dela Pena, Publicis Communications Singapore CEO. “Rokkan combines human-driven storytelling and emerging technology to further strengthen our integrated offer in Singapore, which our clients are increasingly asking for.”
Since opening its doors in March 1991, Zouk has grown into a club like none other in Asia. With the central aim of propelling Asia’s dance music scene forward and leading Singapore to the forefront of global clubbing culture by continuously pushing boundaries and offering an innovative and progressive environment, Zouk has not only managed to put Singapore on the international dance map, but has evolved into a definitive subculture of its own.
This phenomenon has been reflected by many international media such as The Face (UK), Arena (UK), Time Out (UK), Guardian Newspaper (UK), Wired (UK), Time (US), Newsweek (Asia), The South China Morning Post (Hong Kong), Elle (Germany), Vogue (France), Resident Advisor (UK) and Wallpaper just to name a few. It has also been covered extensively by the main dance culture magazines, namely Mixmag, Muzik, DJ Mag and IDJ magazine. Accolades awarded by these very titles include being consistently top – ranked as one of the Best Clubs in the World several times over. Locally, Zouk has also been bestowed similar honours, from the ‘Nightspot of the Year ́ award by the Singapore Tourism Board, a record-breaking nine times. Zouk is the only club that has won this coveted award more than once.
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago, Los Angeles and Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Cadillac, Hallmark, JetBlue Airways, Purina Nestle, Samsung and Veuve Clicquot.