AUG 31, 2011

ROKKAN Named JetBlue’s Digital Agency of Record

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(New York, NY) August 31, 2011 – Rokkan, a full-service digital agency recognized for successfully building businesses through integrated digital solutions, announced today their selection as the lead digital agency for JetBlue (Nasdaq: JBLU), an innovative leader in the travel space recognized for its dedicated and forward-thinking approach to customer service and the in-flight experience as well as their digital and social media presence. Rokkan will lead a wide array of digital initiatives across e-commerce, mobile and social integration channels. Rokkan will also work closely with Mullen, the creative and media agency-of-record for JetBlue which handles both offline and online advertising for the brand.

“We’re thrilled to be a part of JetBlue’s story as they continue to grow and evolve as a leader in the space,” stated John Noe, CEO of Rokkan. “JetBlue is one of the most approachable and innovative brands in the world. We look forward to helping them showcase everything they do while bringing a fresh perspective on how travelers can interact with the brand through digital.”

“Rokkan brings the same level of passion and dedication for innovation to digital solutions that JetBlue embodies for reinventing the travel experience,” said Michael Stromer, director of e-commerce and interactive marketing for JetBlue.  “The agency’s success with a strong portfolio of consumer brands like Atlantis, Chipotle and Google speaks to their ability to create unique and meaningful campaigns that truly engage the customer.  As New York’s Hometown Airline, the Rokkan team – also based in New York – is a perfect extension of our digital brand “

About Rokkan
Rokkan is a full service digital agency re-inventing the way brands engage with their consumers and fans. Committed to offering brands unique and fresh perspective, Rokkan has delivered countless award winning online business solutions, marketing campaigns and social engagements for some of the largest and most beloved brands in the world. Award-winning examples include launching and revamping e-commerce sites for Virgin America, Atlantis and Nintendo to significantly grow online revenue; delivering large scale national and global campaigns for Stoli Vodka, Google, Chipotle and 2K Games; and launching the largest fully social media integrated cross country race for Ford with the producers of the Amazing Race. Founded in 2000, Rokkan’s expertise, repeated success and pace of growth, continues to distinguish it as one of the leading digital agencies to watch out for. Please visit: www.Rokkan.com for more information.

About JetBlue Airways
JetBlue is New York’s Hometown Airline(TM) with other focus cities in Boston, Fort Lauderdale, Los Angeles, and Orlando. Known for its award-winning service and free TV as much as their low fares, JetBlue offers the most legroom in coach of any U.S. airline as well as super-spaciousEven More Space seats. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise  for details. JetBlue serves 66 cities with 700 daily flights and later this year plans to introduce service to St. Croix and St. Thomas in the U.S. Virgin Islands as well as La Romana, Dominican Republic and Liberia, Costa Rica, subject to government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530, or visit www.jetblue.com.

Contact: press@rokkan.com
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