NEW YORK, Nov. 14, 2016 — With the holidays drawing closer and preparations under way to end the year in style, Rokkan and Hallmark have launched a new 360 campaign asking viewers to “Think about who made your life extraordinary… Who surprised you? Who loved you? Who made life better?” It is a thoughtful and heartfelt reminder for audiences across the country that extraordinary people deserve an extraordinary showing of appreciation.
Per Hallmark’s corporate announcement detailing this year’s holiday campaign work:
“Hallmark’s ‘No Ordinary Cards’ holiday TV commercial features real-life video footage of moments that occurred this past year. Clips show a dad finding out he will be a grandfather, a little girl welcoming her daddy home from military service, a couple doing a choreographed wedding dance, and more.”
Rokkan has served as Lead Creative Agency for Hallmark Greeting Cards since acquiring the business for the brand’s 2016 Mother’s Day campaign, which represented the launch of the “No Ordinary Cards” brand platform. This year’s holiday effort continues the celebration of life’s extraordinary moments. Running now through Christmas, campaign elements will appear on television, digital, radio, social and in participating stores. Partner stores include Kroger, CVS, Walgreens, and many more. The new work also serves as a return to broadcast television for Hallmark holiday campaigns following a short departure in last year’s efforts.
Hallmark offers more than 2,000 cards for Christmas, with options for every type of relationship. Hallmark Signature holiday cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more. Hallmark Signature cards are available in more than 20,000 participating stores nationwide. To find a store, visit Hallmark.com/HappyHolidays.