SEP 02, 2011

Chipotle: Back To The Start

The Chipotle Cultivate Foundation is a non-profit organization estabilshed by Chipotle Mexican Grill, committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues. The team here at Rokkan has had an amazing time learning more about “Food With Integrity” and the many ways Chipotle has been supporting the development of sustainable practices. A big congratulations to Johnny Kelly, CAA and the team for the launch.

“Coldplay’s haunting classic “The Scientist” is performed by country music legend Willie Nelson for the soundtrack of the short film entitled “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the flim and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”

Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.

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