blog

04.24.15

Predator vs. Prey: Why brands need to stop hunting

When it comes to how they market themselves, brands should be acting like “prey.” Though, more often than not, we see them behaving as “predators.” It’s the difference between becoming…

03.27.15

Rokkan Collars The Humane Society

NEW YORK – (March 27, 2015) Rokkan announced today that The Humane Society of the United States, the nation’s largest animal protection organization, has hired the creative and media agency to…

03.04.15

How can tech companies succeed? Be lazy.

Even though he dished on everything from the creation of the iPhone to the current state of native advertising in his fireside chat with Toby Daniels (Social Media Week Founder),…

02.26.15

World IA Day

I had the privilege of being invited to speak this year’s World IA Day in New York City, organized by the Information Architecture Institute across 24 countries. Joined by my co-panelists Denise…

08.10.14

Not everyone sees the light on dark social.

Brands are only just beginning to dip their proverbial toes into the anonymous realm known as “dark social.” Apps like Secret and Whisper haven’t created ads (yet), but newcomer Anomo…

08.08.14

Can the new Foursquare take on Yelp?

Foursquare’s move to a dual-app system with Swarm has raised many skeptic’s eyebrows, but the tech company is doing something pretty novel with the new data streams the tandem apps now produce. Swarm’s…

08.07.14

Should brands be able to delete negative comments on ads?

As social platforms—notably Facebook and Twitter—continue evolving from organic communities into paid media channels, they’ve begun offering native ‘promoted posts,’ promising increased engagement and reach. However, promoted posts can often…

04.24.14

The future of connected devices: SoDA Talk

Our own Brian Carley (SVP, Executive Creative Director) spoke at the Society of Digital Agencies talk on “Connected Devices” at the Art Director’s Club gallery. Joining co-panelists Michael Lebowitz (Big…

02.21.14

Seems like we’re all grown up.

Funny to think that we started out as three guys working out of a living room in NJ. Rokkan, now 14 years later, has offices in NYC, Chicago and LA,…

01.13.14

How are healthcare marketing plans changing?

In our latest work with Wellpoint, Rokan helped create the “Real Health” initiative. We collaborated with real people, and let them tell their personal stories about how health plays into…

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