For the ‘Luv’ of Advertising

The story of Matt Garcia, Rokkan’s new SVP of Client Partnerships’ passion for branding goes much further back than his tenure at Saatchi & Saatchi or even his days as…


Silent Video May Become Your Brand’s Loudest Statement

A couple of years ago I was on a family trip. I turned on the hotel television and found a children’s network. Midway through the show all hell broke loose. “What…


What Modern Strategists Can Learn from Start-ups

Whether it’s Facebook new 360-video feature or Instagram’s freshly-launched Boomerang app, marketers have become infatuated with the latest bells and whistles in digital advertising. And while it’s certainly important to…


Rethinking the Creative Brief

A few weeks ago at the 4A’s Strategy Festival I listened to a number of case studies that followed a familiar and compelling story arc. 1.     We were doomed 2.     We had…


Keep Your Brand Current in Seas of Change

American chief marketing officers (CMOs) appear to have a big appetite for change in the coming year. New results from The CMO Survey indicate a strong intent – 37 percent more than…


How to Succeed in the Career of Life: Lessons From My Dad

After ten years of working in advertising and marketing, I’ve had time to reflect on the people who have made the biggest impact on my career. “Dad” may seem like…


When Bad Content Strategy Wins

Dave Coulier: a 90s icon, an American sweetheart and a familiar face on Tumblr everyday at promptly 8:30 a.m. That is, if you’re among the many followers of a…


What Mad Men Can Teach Us About Marketing to Women

As the Mad Men dust finally settles, so do the industry’s self-congratulations on just how far the advertising world has come for women. Interviews with top female ad execs were…


Brands are the new politicians (and what we can do to stop it)

If my push notifications recently are any indication, election fever is officially upon us! For the next five hundred days, we’ll find ourselves slaves to publishers and pundits obsessively dissecting…


Predator vs. Prey: Why brands need to stop hunting

When it comes to how they market themselves, brands should be acting like “prey.” Though, more often than not, we see them behaving as “predators.” It’s the difference between becoming…

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