As a designer in an ever-changing industry, I find myself returning to the basics on even the most challenging assignments. Something I learned back in design school (and repeatedly since) is the infallible strength of a simple concept. Larger brands have the special luxury of saying more with less – a communication trend rampant among Read More
At ROKKAN, the jQuery library is the Tech Team’s bread and butter. So, when they released a new update, jQuery 2.0, we immediately faced a choice: to upgrade, or not to upgrade. What does this mean for our clients? While jQuery’s newest release includes many improvements on site speed and modularity (picking and choosing the kind Read More
Q: Where are you from? A: I’m from Greenpoint, in Brooklyn, and I’ve always been there. I mean, I moved to Forrest Hills for a second, then upstate for two years, but very quickly moved back to BK to live with my grandparents. And, now, I live in Greenpoint, two blocks away from the house Read More
As Christoph Becker noted in Adweek, businesses should recognize that customers are becoming ‘numb’ because they are flooded with content across all digital media channels. To combat the overload, brands should give life to their messages in ways that will matter, and ignite their consumers’ emotions. “The challenge is to remember this truth: our laughing, crying, Read More
I recently had the pleasure of sitting in on a panel at Mediapost’s Video Insider Summit in lovely New Paltz, NY. It took place at the Mohonk Mountain House, which if you’ve never been, I highly recommend as a great place for a city getaway. We’re talking fresh air, beautiful lake, hiking trails, outdoor sports, Read More
We have some exciting news to share – this week both The Webby Awards and The Digiday Awards announced their honorees and finalists. ROKKAN is once again an Official Webby Honoree, several times over, and a Digiday Awards Finalist! The projects thathe Webbys have honored us for are (drumroll, please)… • Best Integrated Social Media Campaign / Ford Escape Routes • Best Read More
Digday’s Agency Summit in Scottsdale, Arizona took place on March 19-21 and played host to C-suite folks from digital and media agencies, vendors, and content publishers alike. Over the course of the two-day summit, the prevailing subject matter was undoubtedly content marketing. Whether it was Buzzfeed speaking about how they work with brands to develop Read More
Facebook unveiled a major redesign Thursday to its News Feed, which launched in 2006. The redesign, which is currently slowly rolling out, is a move toward more of a “newspaper” platform with a broad variety of customized content so that users have a deeper, and richer experience that will keep them engaged. KEY TAKEAWAYS Modern Read More
The new News Feed is a boon for users who want more content and less ‘Facebook’ in their feeds. However, could the added real estate for more imagery and videos adversely affect the effectiveness of ads, (that could be filtered out), and the the brands who use Facebook as part of their typical media spend? Read More
What better way to begin the week than to win some awards? Thank you, Pixel Awards, for recognizing three ROKKAN projects! Check out the winning experiences below, and let us know what you think. - Stoli.com / Stolichnaya Vodka - Dishonored.com / Bethesda - DISH.com / DISH Network