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From the second we wake up to the moment before we sleep, it inspires us. It connects us to what’s important in our life, and drives our compassion.
At the same time, the world is rapidly changing. The rate of technological innovation outpaces the innovation of most of our clients. And with each new device and channel of communication comes a new set of expectations and challenges.
Our aim is to help brands meet the ever-shifting needs of communities and cultures. To develop a strategic point of view that can navigate existing and emerging consumer journeys. To challenge conformity. And to completely re-imagine the experiences through which people will connect.
Over the years, we’ve designed and implemented some of the most recognized digital business solutions and interactive advertising campaigns in the world. We’re proud to say this experience has afforded us a unique perspective for the work we do today: helping global brands deliver story and solution in a single package.
It’s a word that means a lot to us. To make good decisions. To do good work. To be a good partner. To be good to the people who entrust us with their careers. To create an agency culture that believes in the power of being good. You’ll find this in the way we work. We aim to be a partner that respects the time and attention our clients give us.
To take their trust in us and to invest it into a brilliant future.
Ideas that surface between the cracks of the things we’re creating. A discovery that requires us to pivot. Our agency model is aimed toward exactly that. Starting with a sound strategy, but with a strategic process that never ends but stays intertwined to everything that we do. Smaller modules and components broken into sprints so that we can test, evaluate and measure our ideas coming to life.
We’re not in it for the awards or the recognition, but to become part of the brands we love and believe in to help them grow and to succeed. Our goals, ambitions and challenges must become aligned in order to work as seamless collaborators and contributors. We don’t want to create things. We want to co-create things because we know there’s strength in an idea formed by partners who bring expertise, knowledge and skills from complimentary places.
A word that represents the art that infuses our science. The instinctive creativity and understanding that informs our research, insight gathering, and strategy. Bringing meaning to data. Purpose to noise. It’s that critical moment in our process where the collection of information transforms into the genesis of creative ideas. And the making of things.
Rokkan, pronounced RO-kun, is a Japanese word that translates to the 6th sense of intuition. Our story began in similar fashion. In a living room in Jersey City, without much experience, knowledge or connections in the industry, three strangers, John Noe, Chung Ng and Charles Bae followed their intuitions at ages 24 and 22 to seek an agency environment rooted in a perpetually understated culture, lacking ego or attitude, intentionally un-buttoned up to fuel creativity and foster an unwavering can-do spirit. The roll-up-your-sleeves-and-get-really-dirty kind. Eventually they acquired their first official office space by bartering a website for a new restaurant/bar in Union Square in exchange for 5 months of free office space in a corporate suite on 36th and 8th in Manhattan. And the rest, as they say, is history.
As of December 2012, Rokkan joined the Publicis Groupe, one of the largest communications groups in the world, as a standalone digital agency. The Publicis Groupe have provided for Rokkan the ability to grow with the support of broad agency networks and resources while retaining the autonomy and nimbleness that helped build the agency to what it is today.