GAMING EXPERTS
2K Games reunited with digital creative agency, ROKKAN, to redesign and relaunch their official site — www.2kgames.com. The goal of the new site was to provide a seamless intersection of games, news and community. At the cornerstone of this creative process was a key objective — staying true to 2K Games' brand and pushing the limits of interactive entertainment like no other in the industry.

"Our mission was to create a unique site that was completely different from 2K Games' competitors. Everything, down to the page layout, use of images, animation, and GUI, stands out from the sea of video game publisher websites," said Charles Bae, Executive Creative Director of ROKKAN.

ROKKAN and 2K Games have successfully collaborated over the past five years, including developing critically acclaimed sites for such titles as BioShock®, BioShock® and Sid Meier's Civilization® Revolution™. Starting with the homepage redesign, a gaming and news destination was created for existing users and newcomers alike. A hybrid of Flash and HTML, the site www.2kgames.com the perfect combination of form and function.

ROKKAN is in the process of creating a one-step registration process to provide access to the forums and all other community elements. "Community members treasure their usernames," added Bae. "We wanted to let forum users carry their same identity to 2K Games' new site."

Launched in early 2010, www.2kgames.com will continue to add new community features during phase 2 of development as more users visit the site. John Noe, ROKKAN's CEO, believes that projects like this are why he prioritizes long-term client relationships, which are often built on shared corporate values. In this case, both companies have built their reputations by focusing on the quality of their work rather than the quantity.

"We make sure that we feel like a part of their team, and not some agency that's working seperate from them," concluded Noe, "We're in it for the long-haul."

THE TECH
2KGames.com is a hybrid Flash and HTML build, with a custom CMS (Rokkit) using Zend framework. Rokkit is a flexible CMS SDK, adaptable to most any ideas our UX and Design teams dream up.

GAME ON
Rokkan begain producing websites and strategies for video game marketing in 2001. ECD and partner, Charles Bae, formerly of Acclaim Entertainment transitioned his knowledge from traditional game marketing to digital. Prior to providing digital services for 2K, Rokkan created concept boards for front of box artwork. Rokkan has been responsible for many AAA 2K titles including BioShock®, Civilization and Mafia II. Rokkan has also been tasked to create 3D assets and animations to be used in-game.